Assam tourism’s latest ‘Awesome Assam’ campaign, which signed Priyanka Chopra as a brand ambassador in 2016,  has released new series of ad videos that beautifully project the rich culture and heritage of Assam.

Check out the videos of Awesome Assam featuring bollywood diva Priyanka Chopra

Video 1: Assamese Muga Silk Saree:

6 yards of sheer grace, elegance, beauty, and craftsmanship the Assamese Traditional Muga Silk Saree. Assam’s silk fabrics have earned immense recognition from all over the world. The state is home to several types of silks, the most prominent and prestigious being Muga, the golden silk exclusive to this state. Experience Awesome Assam, an initiative by Department of Tourism, Assam Govt with Priyanka Chopra Come visit Assam to drown yourself in its rich history and its matchless grace. Once you visit Assam it stays with you forever…

Video 2: Assam Tea with Priyanka Chopra

Assam is not just famous because of the natural beauty of its tea plantations; due to its lengthy growing season and abundant rainfall, it is also the single largest tea-producing region in the world. The distinctive malty, black tea that this region produces is a hot favorite globally. Come visit Assam to drown yourself in the aroma and taste of the Assamese Tea. Experience Awesome Assam, an initiative by Department of Tourism, Assam Govt with Priyanka Chopra Once you visit Assam it stays with you forever…

Video 3: Jaapi – Traditional Handicraft of Assam

The people of Assam have traditionally been craftsmen from time immemorial. Japi is a trademark of the handicrafts built in Assam.

Video 4: Pepa

Music is an integral part of Assam and there are various musical instruments that add to the rhythm of Assam. The Pepa is an integral part of Assamese culture. It is one of the most important and delightful Musical instruments of Assamese Bihu. Assam is known for its rich culture and its richness can be very well noticed in its different types of folk music. Come visit Assam to drown yourself in its Music, Culture, history and its matchless grace. Experience Awesome Assam, an initiative by Department of Tourism, Assam Govt with Priyanka Chopra Once you visit Assam it stays with you forever…

Video 5: Assam – The Land of Rhino

Assam has become a popular wildlife tourism destination due to its five national parks and fifteen sanctuaries. Amongst them The Kaziranga National Park is the first and oldest National Park in Assam, This Park has successfully conserved more than 70% of the near-extinct one-horned Indian rhinoceros. Assam’s flat grasslands are an ideal habitat for the rhino and its various ranges offer great chances of spotting this extraordinary animal in its natural habitat. Come visit Assam to drown yourself in its rich wildlife, biodiversity and its matchless grace. Experience Awesome Assam, an initiative by Department of Tourism, Assam Govt with Priyanka Chopra Once you visit Assam it stays with you forever

Once you visit Assam it stays with you forever

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