If you can’t beat ’em, try to buy ’em. And if you can’t buy ’em, try to beat ’em again. That, in a nutshell, appears to be Facebook’s approach to popular messaging app Snapchat.
The social network tried (and failed) to steal Snapchat’s thunder with its own ephemeral-messaging app called Poke in December 2012, before reportedly trying (and failing) to buy Snapchat for $3bn a year later.
Plan C is an app called Slingshot, which was rumoured to be in development earlier this year. Those rumours were confirmed last night when Facebook “accidentally” launched it for iPhone in a number of countries.
The app was quickly pulled from the App Store, but not before sites including The Verge and TechCrunch had captured its promotional screenshots and marketing text, explaining how the app will work.
Slingshot is like Snapchat in that it gets people to share photos and video clips with friends, including features to scribble on the former before sending.
“Slingshot lets you quickly share moments —little and big— with all your friends. Shoot a photo or video of what you’re up to and sling it to a bunch of people. They won’t be able to see your shot until they sling something back. Tap on a shot to react, or simply swipe it away.”
“Earlier today, we accidentally released a version of Slingshot, a new app we’re working on,” confirmed Facebook in a statement following first reports of the app’s release.
“With Slingshot, you’ll be able to share everyday moments with lots of people at once. It’ll be ready soon and we’re excited for you to try it out.” The company has not given a specific launch date.erest in Snapchat’s growth.
Well all we can do is wait for the app for the public release!!!